CHRISTIAN STEIN

Biography

Christian Stein is an executive with more than 30 years of experience in the automotive industry.

He started his career in 1991 at PSA, where he remained until 2011, taking up roles of growing responsibilities within the Sales and Marketing department.

From 1991 to 1994, Stein was responsible of developing new commercial methods for Peugeot in Belgium and France. He was then in charge of the establishment of the Peugeot Loyalty Credit Card and the development of a new credit card for PSA Finance in Spain. During these years he worked and lived between Belgium, France and Spain, acquiring experience at both central and national level.

In 1999 Christian Stein was appointed Head of Sales at Peugeot Brussels Uccle, before becoming Sales Director for the Brussels and Antwerp area. In 2003 he became Director of the Peugeot Brussels Uccle branch.

From 2004 to 2008 Stein was Marketing Director for Peugeot in Belgium, and in 2008 he took the same role in Peugeot UK.

In 2011 he joined the Volkswagen Group’s brand SEAT as Global Marketing Director, before taking up in 2015 the position as the brand’s Global Communications and Public Affairs Director for SEAT S.A. and its brands, SEAT and CUPRA.

After more than 20 years abroad, Christian Stein returned to France in November 2020 when he joined Renault Group as the Brand’s Communications Director, being responsible for the communications of all group’s brands (Renault, Dacia, Alpine and Mobilize).

On November 1, 2023, Christian Stein becomes VP Revenue Management & Customer Experience Ampere.